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Media Training

“Face the Media” – Experiential Media Training

Ever had to deal with the broadcast media?  Deliver a TV interview, or pop into the radio station to answer a few questions?  Or do you fear being doorstepped by a pack of news-hungry journalists?

Perhaps you’d even like to be more proactive in the broadcast arena.  Approach TV and radio Radio Studio for media trainingprogrammes to get your point across?

Whatever your interest in broadcast media, you’ll need to be prepared!  And this is exactly what this training course does.

A full day media-training course, designed to prepare you fully for your media interactions.

  • Behind the scenes in TV & Radio
  • Outside broadcasts v studio settings, what is the difference?
  • Getting your point across clearly and effectively
  • Dealing with difficult questions with authenticity
  • Body Language
  • Stress management, techniques for inner calm

We train you:

  • What makes a great story
  • What is the media’s agenda, what’s in it for them?
  • Techniques to employ before, during and after the interview
  • Pre-interview skills to ensure you get it right from the start.
  • How to manage media expectations
  • Important questions to ask before your interview
  • How to deal with a tricky interview
  • Self-management tools:
    • Rapport, with your audience, with the media
    • Dealing with nerves and feeling confident
    • Breathing and timing
  • Tools and techniques to manage interview tricks including:
    • hypothesising
    • paraphrasing
    • machine-gunning
    • interrupting
    • repeating
  • We will review good interviews and terrible interviews, and identify the difference that makes the difference.


Although we will train you in all the above techniques, and provide plenty of theory, background and information, this is ultimately an experiential training.  Numbers need to be low (less than 8) in order to ensure that everyone gets an opportunity to be interviewed and to practice.

Why would you need this workshop?

Speaking to the media, in formal interviews, radio & TV broadcasts takes skill and practice. At this one-day highly experiential course, we focus on getting the message across and not being side-tracked.

Our “Face the Media” training is delivered by two experienced public relations directors and ex-journalists. The session involves both theory and practical work, giving practice and assessments in media interviews.

Optional Addition – Bespoke “Face the Media” training.

Before the session, we will carry out background work to identify appropriate scenarios to create a challenging interview for each individual. This means that they will face questions that they might well get during a “real” interview.

Often our process to tailor the interview may mean talking to the delegate’s manager or CEO of an organisation to get a greater idea of the sorts of issues faced/likely to be faced.

If you do not require your training to be bespoke to a high degree, we will still create scenarios that are broadly resonant with delegates’ positions and fields of expertise. For this reason we request job titles and expertise information for each delegate.

Training format

This is NOT a class-room style training – it is very hands-on and delegates will be expected to have a high level of participation to get the most from it. The training is delivered in a two-part day, with the first part being more theory (though still delivered in an experiential way), and the second part including interview assessments, trying out various techniques, and pieces to camera where you can put into practice all that you have learned in the morning.

Who is this for?

  • Senior representatives of companies who may need to speak with the media
  • Support staff who may speak to the media to arrange interviews.
  • Experienced media professionals – as a reminder

This workshop is an opportunity to give employees the time, resources and information to discover their skills in media presentations, with the afternoon being a focus for delegates to create greater self-awareness of their skills and strengths.

Your Media Trainers – experienced in PR, Media and Journalism.

Sue and Karen have worked together for several years in delivering strategic PR campaigns and training to a number of high-profile organisations.

Sue Haswell

Sue has worked both in-house and agency, with a variety of experience including

  • Media Manager at one of IBM’s leading distributors,SONY DSC
  • PR for Sun Microsystems ™ partners,
  • Cosmopolitan © range of lingerie & handbags (licensing contracts & PR)
  • PR for Jane Shilton
  • PR for Central Trains, part of the National Express Group.

In 1986, Sue joined Rote Public Relations and Osborn Studios.  Shortly afterwards, the two companies were acquired by Shandwick plc – at that time the World’s largest independent PR consultancy.    Sue  worked on a variety of accounts, including Bass, M&B, Washington Green Fine Art Publishers and Scrivens Opticians.

In 1994 Sue was approached to set up a PR division for a Birmingham Graphic Design studio.    Projects ranged from retailer relations and communications audits, to promoting and marketing the largest art and conservation exhibition the World had seen at the ICC.

On 2nd February 1997 Sue launched her own consultancy, Haswell Public Relations (now “Big Results PR”) and in 2014 expanded this into Big Results Training.

Big Results PR and Training offers extensive Media Training. Although open courses are available, the majority of our work is bespoke and client-focused.  Recent training contracts for media relations include local councils and Dartington School for Social Entrepreneurs. Past training has included Ikea representatives, Central Trains.

Karen White

Karen has extensive in-house and consultancy experience with specific expertise in consumer PR, media relations and international communications, crisis management, project management and stakeholder communications.

karenwhiteHer career started in regional and national journalism and she has contributed to papers including the Sunday Times, the Daily Mail and The Sun.

She then moved into PR, working for JBP PR and Parliamentary Affairs as a Director and key member of the community relations team managing a portfolio of projects for National Grid Property and Sainsbury’s, as well as a number of campaigns including the award winning ‘Access to Medicine’, campaign, easing the regulatory framework around trial drugs for terminal illness.

She left the company in 2001 to head up corporate communications in the EMEA region for multinational weight and nutrition specialists Herbalife, managing a network of agencies for six years before returning to JBP and then setting up her own consultancy practice three years ago.

She still provides consultancy services to JBP, manages regional PR for the Institute of Directors and is a regular contributor to local BBC radio.

Media Training Reach:  Available in Devon, Bristol, Somerset, South West, and the rest of the UK by request.


“Sue and Karen ran an excellent course for our political leaders and senior managers on media interview techniques: supportive, friendly, but also challenging, with plenty of opportunity for each participant to get involved and to put the theory into practice”
Andrew Lacey, Communications & Reputation Manager, Mid Devon District Council